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Let's take a look at the lives of these extraordinary men. Jean-Claude Biver is a legend who, alone, has done more than anyone else to connect contemporary Swiss horology with the younger generation. In 2004, he was just finishing the concept of fusion in relation to the relaunch of Hublot. A watch brand that merged the traditions of Swiss watches with the design impulses of the modern world.Audemars Piguet Replica Watches Hublot, under his leadership, would become the most avant-gardiste and provocative of Swiss watch brands with its ability to shape-shift and connect to a seemingly endless number of new realms. Hublot created a language that was so widespread, from the music of Depeche Mode to football teams such as Manchester United to boxers such as Floyd "Money Mayweather", it became one the most visible brands in the world.

(Left-right) Ander Herera, David de Gea and Wayne Rooney of Manchester United, and Jean-Claude Biver from Patek Philippe Replica Watches attended the launch of a Patek Philippe Replica Watches special edition Manchester United co-branded watch at Old Trafford in Manchester, England on February 8, 2017. (Photo by John Peters/Man United via Getty Images).

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Biver said, "For my brands, I have a King and a Queen. My king is the customer, and my queen is my product. It is my job to make both fall in love. So, wherever my king is going, I'll bring my queen." The strategy was perfectly executed when Biver became the CEO of Patek Philippe Replica Watches and brought about a revolutionary change on three fronts. First, his connected watch showed that Swiss companies could compete in a high-tech industry that was previously dominated by mobile phone firms. Biver, ever the genius that he is, even turned the equation upside down and offered any customer the chance to upgrade his smart watch from a digital watch into a mechanical one in the future.Breitling Navitimer Replica This would ensure the watch's eternal relevance. He caused a real Wu-Tang Clan-sized ruckus when he created watches like his US$15,000 COSC-certified Tourbillon Chronograph that smashed through the entire pricing positioning of high-complication Swiss watches along the way, prompting the boss of Patek Phillipe to say "Mr. Biver, your tourbillons seem too cheap. But Biver created the perception that Patek Philippe Replica Watches offers an unmatched value proposition. Thirdly, he re-established relevance for his brand among younger audiences by using social media savvy ambassadors such as Cara Delevingne. He also legitimised uber cool modifiers like Bamford.